Social Listening & Engagement

Cell phone showing innovative ideas

Project Description

In today’s virtual environments, social media is a social norm. Social listening tools provide the ability to quickly and efficiently track, monitor, and react to comments, questions and complaints as they happen. This technology helps decrease customer response times and strengthen customer confidence by demonstrating the ability to quickly address and resolve issues. Important social media posts can be routed to anyone across the enterprise for insight and follow-up. By tapping into millions of sources, from Twitter, Facebook, LinkedIn, YouTube, blogs and more, users have a more complete picture of the customer’s pulse in social networks and can respond strategically and efficiently.


Cultural Resources, Environment and Natural Resources, Human Resources, Public Safety, Transportation and Information Technology